Challenge
Help our client to sell a problematic penthouse in the heart of Camden. When the developer approached us they had sold all other apartments within a converted Victorian electricity substation. Although this property had two roof terraces and panoramic views, the living/dining area was narrow, making it feel out of proportion to the rest of the interior.
Design Solution
We created focal points on both terraces, changing the perspective of the room by, pulling the eye beyond the interior living space. Realising that the apartment would appeal most to a niche buyer who appreciated Camden’s quirky artistic and musical heritage, we furnished and styled the apartment accordingly.
Process
A green wall installed on the smaller terrace made the dining room feel more spacious. On the large terrace we added all-weather lounge furniture, super-sized planters and a tipi to created interest and fun outdoors. Inside, we reupholstered a 1920s chair as a nod to the history of the building and coupled it with a contemporary, asymmetrical sofa to keep things fresh. New artworks commissioned for the space referenced local artists, musicians and venues, including the Jazz Café around the corner. Artefacts on shelves included harmonicas and cameras from the 1930s. All pieces were carefully curated to bring life and soul to the space. After completing our work within the allocated seven weeks, the penthouse sold the following month.
Project Information
Location: Camden, London
Client: Fabrica
Property: Property Developer
This project was completed while at Gordon-Duff & Linton
Interior Design Services
- Sourcing and ordering all furniture, fittings & equipment. Reupholstered vintage armchairs, designed bespoke dining table and outdoor coffee table
- Sourcing and ordering window dressings, cushions, bed linen
- Styling finished interior including commissioning all artwork
